In this blog, we will explore how visual storytelling can help grow audiences in the built environment sector and get your brand noticed.

As you gear up for MIPIM 2024, remember that preparation and strategic planning are the keys to success. By implementing these top 5 tips, you'll not only survive but thrive at the world's premier event for the built environment.

A collaboration between Women in Architecture UK (WiA UK) and Women in Architecture Pakistan (WAP) by Creative Director of Concept Culture, Tanisha Raffiuddin.

What is place marketing? Why do we need place marketing? How do we tell a good place marketing story? Well in this blog we’ll give you our top 5 tips on how to make the most of your place marketing, or place branding.

We explore 5 ways to tell your place story, to increase your place branding, through strategic storytelling. We help you envision success, understand your audience, stand out, communicate consistently and keep your promises.

We visited the incredible Gingerbread City (2023) expo at Westfields in White City, here’s our top highlights and mentions!

Discover our top 10 festive events and places to visit in London this Christmas!

In this blog post, we explore the top 5 storytelling principles that Built Environment organisations can use to effectively communicate their sustainability stories and engage with their audience. These principles can help you create authentic, personal, and impactful sustainability stories that resonate with your clients and stakeholders to drive growth and success. Sharing stories about sustainable practices is an excellent way to demonstrate your genuine commitment to sustainability while also connecting with your audience. However, to be effective, a sustainability story must be authentic and personal. Your audience wants to see evidence that you are genuinely committed to sustainability and are not just greenwashing. Sharing actual examples of sustainable practices and their impact on the environment and society can help you build trust with your audience.

In this blog post, we delve into the reasons why incorporating sustainability storytelling into an integrated marketing communications strategy is crucial for the built environment sector. As we delve deeper into the realm of creating a more environmentally conscious world, it is becoming increasingly important to convey the significance of sustainable practices in a compelling and engaging manner. By exploring the benefits of sustainability storytelling, we uncover how this medium can effectively communicate the importance of sustainable design, construction, and operation in the built environment sector.

In this blog, we discover the world of architecture at the London Festival of Architecture (LFA) - an annual celebration held in the iconic city of London. With its diverse range of events, exhibitions, and installations, LFA serves as a global hub for architects, designers, urban planners, and enthusiasts. LFA's unique people-led and collaborative approach sets it apart, fostering dynamic and captivating programs that engage the community.

In this article, we explore why the built environment sector should consider producing short-form video as part of an integrated marketing communications strategy.