2020 Content Marketing Tips - 2
20 top tips for successful content marketing (11 - 20)
Following on from part 1 where we listed the top 10 content marketing tips, here are the next 10 tips to get you thinking about your wider digital strategy in 2020.
11. Document your content marketing strategy
A documented content marketing strategy will help you track the progress of your efforts and analyse and measure performance.
12. Pay attention to your metrics
Metrics on Google Analytics as well as periodic surveys and polls via newsletters or social media can help you better understand the engagement level of your audiences.
13. Diversify your message channels
Create content format variety. Whether you’re primarily using newsletters or social media to spread your message, you may want to consider different avenues online to help amplify your message.
14. Use content scheduling tools
Remain time-efficient by using scheduling and content automation tools such as Mailchimp, Hootsuite, Co-schedule or Buffer. This doesn’t need to break the bank as these applications have free trials or free versions.
15. Dynamic email newsletters
Create personalised conversations with your audience by using digital tools such as Mailchimp. Merge tags and dynamic content blocks help you connect with a segment of your audience more effectively.
16. Think of Video
As per research by Hubspot, videos keep its audience engaged longer than any other kind of content. Go a step further too by exploring visual storytelling in your content creation.
17. Consider launching a podcast
Podcasts give anyone a medium to share their stories, build a community and connect with audiences. This is how one design studio does podcasts and this is how another well-known architectural institution does it. How would you do yours?
18. Make social sharing easy
Add visually-pleasing one-click share buttons or call to actions to your content on your website and posts.
19. Partnerships and Collaborations
Content exchange via partnerships and industry collaborations can help expand your audience base. Be open to guest posting if you have a blog. It can be a good way to improve SEO rankings.
20. Don’t forget your SEO
On the subject, SEO is not to be forgotten. It’s been reported that 93% of all online experiences begin with a search engine. Read more about how you can better communicate content online in our blog post dedicated to SEO best practices.
And there you have it; our 20 tips that can improve your content marketing in 2020 and beyond.
If you have made it this far, the key takeaway is- what you convey through your content forms an impression of your organisation or company brand. Creating more and more content that is informative, useful and engaging to your audiences is vital. Take our word for it.
Which of the 20 tips will you be implementing?
Be social! Share this article and continue the conversation by following Concept Culture on our socials on LinkedIn or on Twitter.
Need more focused help with any of the top tips above?
Get in touch with us directly as we can provide you with tailored marketing and communications support.
