How to grow your brand (and win work!) on Linkedin
Long gone are the days of finding new clients through mostly traditional means. In the current uncertain and changing landscape of a global pandemic, in-person networking is on the decrease as more and more organisations operate digitally in response.
As such many organisations and professionals are trying their hand at improving their digital handshake. This includes optimising your digital marketing channels, and developing new content marketing strategies for digital and social media platforms, and in particular LinkedIn.
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What is a digital handshake?
A digital handshake is the process in which professionals and companies can exchange and develop trust through digital channels, especially through communications on social media channels. As the most ‘professional’ of all current social media channels, Linkedin is often used by brands and professionals as a way to firm up their digital handshake.
Linkedin is a professional networking site where professionals can make their personal profiles and their company pages visible to other professionals seeking their services. A study from Hubspot shows that LinkedIn is 277% more effective for lead generation than other social media networks. It’s no wonder that businesses are fast-turning to the network, in order to unlock its power and potential.
Harness the power of Linkedin
In this article, you’ll learn 3 tips on how to effectively network on social media networks like Linkedin, in a bid to generate leads and win more work for your built environment brand.
Here are 3 tips showing you how to leverage the marketing power of Linkedin.
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Activate social selling
Social selling is a lead-generation technique where you can directly find, connect and interact with your prospects on social media platforms. Linkedin is for making connections but you have to have a profile that attracts. You can activate your social selling by optimising your profile or company page:
by inserting keywords for your industry (read our blog about SEO best practice)
linking to your website
sharing creative and relevant information for your audiences on a regular basis as status updates.
2. Build your personal brand
The old adage is true- people do business with people. For this reason you should make your profile stand out; state what you do and not just your job title. Have a helpful and targeted professional headline.
Make your profile more client-focused to attract and onboard the best clients. Also, don’t not forgetting to ask your connections / past clients for recommendations which work as social proof on the platform.
And keep refining your profile, making sure it is up-to-date and the best reflection of you and your expertise.
3. Create a community!
Your company page should offer lots of opportunities for prospective clients to learn more about your brand as well as plenty of occasions to engage with the relevant content you post.
When posting, lead any content with a question in order to prompt responses.
Harness the network by letting your employees know your most important Page posts to boost your organic reach. You can do this, by a touch of a button.
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Be social, on social media!
We hope that these three marketing tips will help you grow your brand and subsequently win work on social media channels like Linkedin.
As well as generating leads, LinkedIn can help you or your built environment organisation build brand awareness and establish strategic partnerships. It’s a tool to be used in your digital marketing toolbox.
Go start conversations, convert leads and win projects!
Need help with your LinkedIn and other social media channels?
Get in touch with us, we’d love to provide you with tailored branding and marketing support to grow and elevate your brand by using social media.