Top 5 tips for maximising MIPIM
Unless you’re living under a rock, you have probably heard about MIPIM - the most anticipated event of the Real Estate calendar.
As the excitement builds for this annual gathering in picturesque Cannes, as a business it's crucial to ensure you're fully prepared to make the most out of your experience. With countless networking opportunities, conferences, and exhibitions, navigating MIPIM can seem daunting. But fear not! We've compiled our top 5 tips to not just survive but thrive during MIPIM 2024.
Every year, MIPIM gathers the world's most influential players in the real estate, property development, and urban planning sectors. With thousands of attendees from over 100 countries, navigating through the event can feel overwhelming. However, with the right strategy and mindset, you can turn this daunting task into a rewarding experience. Here are the top 5 tips to ensure you survive and excel at MIPIM:
1. Plan ahead, Network smart
The key to success at MIPIM lies in strategic networking.
Before the event, research the attendees and companies you want to connect with. Make a list of priority contacts and schedule meetings in advance. Use MIPIM's networking platforms and social media channels like Linkedin to reach out and arrange face-to-face meetings. Nail your elevator pitch to capture someone’s attention quickly and effectively. Be your fabulous authentic self
Remember to follow up promptly after the event to nurture those connections.
2. Sign up for relevant events
With a plethora of conferences, seminars, workshops, and networking events on offer it's essential to choose wisely. Identify events that align with your interests, industry trends, and professional goals. Don't be afraid to step out of your comfort zone and explore topics outside your expertise.
Engage actively in discussions, be curious, ask questions, and contribute your insights to make the most of each conversation to leave a lasting impact on the people you meet.
3. Embrace digital tools
MIPIM may be an in-person event, but digital tools can enhance your experience significantly.
Utilise event apps to access schedules, maps, and attendee lists. Join online forums and social media groups dedicated to MIPIM to stay updated on the latest news and discussions. Leverage virtual networking opportunities to connect with attendees who couldn't make it to Cannes physically.
With the ongoing debate around physical versus digital business cards, it's best to sign up for a digital one. As there is a good chance people may not want to accept a physical business card anymore. Use your Linkedin QR code to connect with people and send them a follow up DM as soon as you connect to remind both of you of when you met.
4. Pace Yourself
With back-to-back meetings, events, and social gatherings, it's easy to burn out the soles of your feet, and your social capacity at MIPIM. So don’t forget a comfy pair of shoes!
Remember to prioritise self-care and pace yourself throughout the event. Schedule breaks between sessions to recharge and refuel. Stay hydrated, eat nutritious meals, and get enough rest to maintain your energy levels through what can seem like very long days.
Don't underestimate the power of downtime in fostering meaningful connections and fresh insights.
5. Follow up and follow through
MIPIM doesn't end when you leave Cannes.
The real value lies in the follow-up and follow-through. Take the time to reconnect with the people you met, send personalised follow-up emails, and continue the conversations beyond the event. Nurture relationships, explore potential collaborations, and seize opportunities that arise from your interactions at MIPIM.
Be your fabulous and authentic self. The right prospects will gravitate towards you.
As you gear up for MIPIM 2024, remember that preparation and strategic planning are the keys to success. By implementing these top 5 tips, you'll not only survive but thrive at the world's premier event for the built environment. Make every moment count, seize every opportunity, and forge lasting connections that propel your career or business to new heights.
We wish you a productive MIPIM!
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