Why Should You Invest in Branding?

Standing out isn’t exactly easy.

Especially in the current digital age and an impending metaverse, competition amongst businesses in the online sphere has increased significantly. People form an impression of a company in the first 7 seconds, often less. Therefore, it is imperative to make your brand’s first impressions count online.

Why should your business invest in branding?

Why should businesses invest in branding?
Branding is the foundation of any business.

In this blog, we explore our top 5 reasons why you should invest in branding. Read on.

1. Your business is new or evolving

When you start a new business, you're also starting to establish a new brand identity.

When you are first standing out, investing in brand strategy can help you identify who you are a business, what you stand for and what is your USP that differentiates you from your competition.

By designing an eye-catching logo or having instantly recognisable imagery, your company can become recognisable in a saturated market.

2. You’re being outbranded by your competitors

Your competitors are constantly building on improving their brands, so you should be ready to mix things up too. Not doing so might result in your brand falling behind the times and losing the interest of prospective clients.

Switching up your branding can feel like an overwhelming task for an established business, but it doesn’t need to be. Your brand is a representation of your company’s personality, so the process of refreshing your branding can be as simple, straightforward and light-hearted as you like.

Reflect on how you want your company to be represented to your audience . From there, select a few straightforward keywords that are simple to recall and reflect your mission, vision and values will function well in a logo design. These keywords can also be used as the starting point of your brief to reflect your brand in your logo, identity, website, collateral SEO and so on.

3. You are launching a new service or marketing campaign

One of the goals of branding is to raise your brand awareness and increase the effectiveness of your marketing. Branding impacts your website, social media, email marketing, blog content, collateral, all of which are tools to help you attract the right audience, win more work and generate more revenue.If you launch your new service with a marketing campaign under a unified brand image, it will not only raise your brand awareness, but also be significantly more cost-effective.

4. You want to build more trust in your brand

Branding plays an important role in connecting your values to a like-minded audience. Your values and beliefs play an influential role in upholding your brand identity and communicating it with others.

Branding helps establish your brand’s missions, visions and values. . This in turn allows your prospective clients to better resonate with your core values and feel a deeper personal connection with the brand. Research conducted on meaningful brands actually shows that they outperform other brands in similar markets by 134%. People like to feel connected with meaningful brands on a more authentic level, and are thus more likely to put their trust in them and commission them.

One of the best ways to make your brand message stand out is to integrate it with advocacy. Don't be frightened to speak up, align your brand with commendable values and use your branding to give a voice to the causes you care about - be it climate justice, social justice or diversity. Like a wise person once said, if you don’t stand up for something, you will fall for anything.

5. You want long-term results

Finally, an investment in branding boils down to an understanding of why and how the top brands outperform the competition. Business owners and leaders that understand the long term value of branding are the ones who build strong brands. Although it may appear superfluous as an investment initially, meaningful branding, together with engaging marketing, will deliver long term results.

Branding can also help inspire your team to become brand ambassadors, advocate for your brand and boost internal communication. When your team adores the brand and lives it, their passion becomes contagious. Positive team morale not only unites the company as a whole, but also unites the brand with its audience.

In conclusion, branding brings about a new face and identity to a company and can be the one tool that sets your built environment business apart. While it certainly helps to grow a business and increase revenue, branding also brings about better relationships with clients and increases your team’s morale.