EMPOWERING INDEPENDENT LIVING
Empowered Homes is a private developer that develops properties for the Supported Living sector in the UK. They partner with care providers, Local Authorities and Housing Associations to enable vulnerable adults to live in their own homes. When they approached us they had been in operation without a brand identity or a website, and began hitting roadblocks in their growth without an online presence. We approached the brief with sensitivity to develop their brand identity, given the vulnerable nature of the tenants.
We created a new logo to symbolise an open door inviting tenants into a warm, independent home. The black and yellow identity symbolises strength and warmth. The website was launched in December 2020, with written and visual content curated by Concept Culture.
Empowered Homes now have a brand identity that connects with the people they want to serve and the people they want to collaborate with to provide more high -quality supported living housing.
BRAND STRATEGY & IDENTITY DESIGN • WEBSITE DESIGN • CONTENT • BRAND STORY • PROPERTY VIDEO & IMAGE CURATION • COLLATERAL & BROCHURE DESIGN
“Before we worked with Concept Culture, we didn't have a website and we didn't 'exist'.
Concept Culture brought our brand and our vision to life - now we exist!”
- Raymond Murphy, Commissioning Manager, Empowered Homes
