The Importance of Creating a Brand Episode 190 - Business of Architecture Podcast

Our founder, Tanisha Raffiuddin, joined the Business of Architecture for a second time to discuss what a brand is in an architectural practice? What are the benefits of the brand? What does it solve? Why is it important?

The discussion also shifted towards brand strategy, vision framework, positioning statement, market strategy, and personas. Along with the origin story or purpose story and why it is so important for businesses.