OPENING DOORS TO LOW ENERGY REFURBISHMENT
SuperHomes is a National Energy Foundation (NEF) project, which harnesses the enthusiasm of pioneering homeowners who have successfully refurbished older homes and are achieving a carbon saving of at least 60%. SuperHomers share their experiences of sustainable refurbishment by hosting free open days across the UK. The project is undergoing a revamp as a certified ‘SuperHomes’ standard is created, and will relaunch during 2020.
Concept Culture was commissioned to advise the revamp of the brand ahead of the relaunch to create an attractive proposition for funders and supporters and kickstarting a membership programme.
As part of the fundraising campaign we curated the new people-focused ‘health and comfort’ vision, and designed all the collateral which was exhibited and distributed during Futurebuild 2020.
BRAND STORY & STRAPLINE • STORYTELLING • MESSAGING STRATEGY • COPYWRITING • COLATERAL DESIGN • BROCHURES & EXHIBITION STAND DESIGN
